![]() Share personal information that readers can relate to, including your setbacks on becoming an entrepreneur, your education, and experience. That’s why it’s critical to devote appropriate time and thought when developing your “About us” section. Remember that great content is about storytelling, your customers want to know there is a person behind the brand, so it is important to incorporate a human connection into your copy. Many small businesses have a vague “About Us” page - often full of marketing jargon. They did a great job by keeping the phone number and email address prominently displayed as well: The example below illustrates all of these points. This can be done by keeping the main navigation bar present at all times. And there must be an easy trail back to where they began. Then extend the “less is more” aesthetic to make sure there is a logical organization, or hierarchy to the pages on your site so that visitors intuitively know what to click to find what they’re looking for. Having clean, minimalist, and structured page layouts allows users to follow your story, and keeps them on your page. Be sure to answer their key questions to answer and address all of their fears, uncertainties, and doubts.Īlso, don’t worry about having a super flashy design, which often distracts from your key messages. More importantly, your users need to see themselves in it.Īll of the homework you did when developing your website strategy will come in handy here.
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AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |